Garage Sale visuals for Tsvetnoy
Tsvetnoy is a unique store with multiple architectural and interior design awards. Presently, it is the most famous conceptual store in Moscow. It offers a wide range of fashion brands, conducts various events bringing more meaning to the city cultural life.
Tsvetnoy organizes four garage sales annually, where various brands offer their clothing at discounts up to 70%. In summer of 2024 GARAGE SALE moved from -1 floor to 7, that has become the core of a further graphic metaphor.
Wrapping paper and traces of clothing are the main elements of the visual communication. Decoration were also made of wrapping paper combined with black manual graphic elements and typography.
Tsvetnoy organizes four garage sales annually, where various brands offer their clothing at discounts up to 70%. In summer of 2024 GARAGE SALE moved from -1 floor to 7, that has become the core of a further graphic metaphor.
Wrapping paper and traces of clothing are the main elements of the visual communication. Decoration were also made of wrapping paper combined with black manual graphic elements and typography.
visual communication art-direction (2024)