Kira ShakhtarinMilan, Italy
CV    Index
La Musica del Mare
brand identity / graphics / packaging
2025
Introduction:
A winery and a bar, shaped by the poetry of the sea. These wines are alive with movement — fresh, expressive, and full of character. La Musica del Mare is a celebration of collaboration, craftsmanship, and the character of the Tuscan coast.



Idea:
The identity idea grows from the name. Sea shells are unique natural forms, traditionally associated with the sound of the sea, a familiar childhood illusion of hearing the ocean within them. Each shell has its own distinct shape, much like the complex and nuanced language of wine descriptors.

The fluidity of the graphics and typography evokes the natural imperfection and refined beauty of the wilderness. The typography follows a deliberately chaotic rhythm, echoing the untamed movement of waves.












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