Kira ShakhtarinMilan, Italy
CV    Index
Madame Terra
brand identity / graphics / guidelines /
2026
Introduction:
Madame Terra is a café and ceramics studio in Moscow built around the feeling of a living, welcoming home.

The brand brings together two energies: the warmth of craft, seasonal produce, familiar recipes, and objects with character and a younger, feminine spirit that feels playful, spontaneous, and slightly naive. Everything is made “for our own”: simple, honest, and full of care.



Idea:

The visual identity translates this feeling through an artisanal stamp, referencing handcraft, ceramics, and objects made by hand. 

Airy typography, generous spacing, and subtle imperfections add a sense of youthfulness, freedom, and lightness.

Madame Terra is care without preaching, craft without heaviness, and comfort without perfection.



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