Tsvetnoy is a unique store with multiple architectural and interior design awards. Presently, it is the most famous conceptual store in Moscow. It offers a wide range of fashion brands, conducts various events bringing more meaning to the city cultural life.

New Year 2025 season is a grotesque and surreal reflection on the nature of time and the uncertainty of unfolding events. It combines bright, jarring colors, strange and slightly incongruous stylization, and complex patterns that distort perception and evoke a sense of disorientation. The snake — symbol of the coming year — becomes hypnotic, winding around and enveloping everything, amplifying the feeling of being lost in the flux of change.

This reimagines the New Year as a moment suspended between chaos and celebration, a futuristic meditation on how we perceive time  in a constantly shifting reality.

visual communication art-direction (2025)

Credits
Kirill Shakhtarin – art-direction, graphic  & motion design
Philip Zaytsev – photo and video
Nadya Zelenova – style
Anya Kharina – makeup
Tata Tata – hair

kshakhtarin@gmail.com +39 (389) 886 21 51 @shakhtarin.design kshakhtarin@gmail.com +39 (389) 886 21 51 @shakhtarin.design kshakhtarin@gmail.com +39 (389) 886 21 51 @shakhtarin.design kshakhtarin@gmail.com +39 (389) 886 21 51 @shakhtarin.design